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According to experts of the insurance industry, insurers need to wake up to the widespread use of smart phones and other handheld communication devices. It is essential for them to have online outreach capability to not only provide service to the current policyholders, but also for brand promotion and education of prospects. Moreover, using the online medium for communication is preferred by insurance agents and advisers as it makes their task convenient to perform.
Improving the customer experience: Need of the hour
The evolution of e commerce followed by mobile revolution has caused a radical shift in customer expectations in the last decade or so. Today’s customers expect simplicity and convenience of online communication and transaction to interaction with an intermediary. However, the insurers still need to ensure that providing digital convenience does not take anything away from relationship built through personal contact and communication.
To solve this problem, some software service providers have come out with cutting-edge online policy manager software. An online policy management tool enables personal communication between customers and insurance brokers through i Phones and tablets, and provides the convenience of online policy access at the same time.
Use of internet carries a significant advantage for insurers
The use of internet is not limited to providing service to tech savvy clients. Apart from extending service to customers and insurance brokers, insurers can make good use of not only their policyholders’ data, but also make the most of the information about they have about their distributors and prospects. The data bank of these entities helps in creating suitable brand promotion campaigns for selected target groups.
Improving the customer experience: Need of the hour
The evolution of e commerce followed by mobile revolution has caused a radical shift in customer expectations in the last decade or so. Today’s customers expect simplicity and convenience of online communication and transaction to interaction with an intermediary. However, the insurers still need to ensure that providing digital convenience does not take anything away from relationship built through personal contact and communication.
To solve this problem, some software service providers have come out with cutting-edge online policy manager software. An online policy management tool enables personal communication between customers and insurance brokers through i Phones and tablets, and provides the convenience of online policy access at the same time.
Use of internet carries a significant advantage for insurers
The use of internet is not limited to providing service to tech savvy clients. Apart from extending service to customers and insurance brokers, insurers can make good use of not only their policyholders’ data, but also make the most of the information about they have about their distributors and prospects. The data bank of these entities helps in creating suitable brand promotion campaigns for selected target groups.
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